Whether it be in a single department or across an entire division, businesses that struggle internally with enterprise decision-making will likely fail to ever gather any sort of competitive advantage in their niche. Without the ability to identify and act upon a strategy that they’re able to derive as a result of their customer insight data, businesses are left effectively guessing in any decisions they make. While it’s true that nearly every business today is doing their best internally to make their data work for them, many businesses are coming up short in the analysis conducted. This could be an internal error related to data analysis teams or sloppy processes within them, but in some cases, the wrong tools are being used.
Adjusting entire processes will take time, but another internal change that businesses can consider is using a more sophisticated data analysis tool or platform. One of the leading tools providing analytical insight to businesses today is known as Tableau.
Strong Visual Cues
The amount of data required to finalize some of the decisions that businesses make can be overwhelming. Understanding this, it can be hard to provide the necessary context when presenting findings internally. However, with the help of Tableau’s advanced visualization capabilities, such as their extensive visualization tools, even some of the densest data sets can be become valuable presentation tools. In some instances, businesses that do make the switch to Tableau require a bit more assistance to get all of its value. In these cases, tableau training programs offered by third-party instructors are a great resource for your business.
Simplified Processes
Businesses that deal with high volumes of data understand that the most important thing a platform can offer is simplicity. There is no straightforward analysis when considering businesses that are dealing with millions of entries worth of data. What Tableau offers these businesses in particular is the capability of merging these conflicting data sets in such a way that finding the connection can be done faster and more effectively. With a user interface as simple as Tableau’s and its drag-and-drop functionality, managing data becomes much more simplified.
Comprehensive Data Network
With Tableau pulling data from sources like Azure, SAP, Google, Splunk and Oracle, businesses that incorporate the platform into their processes have a much easier time identifying big picture data trends through these connections. This is particularly important for businesses operating in spaces that utilize things such as customer sentiment or service surveys, as these sources don’t tend to follow any standardized format capable of easily analyzing. Even some of the most unstructured data can turn into valuable insights as a result of these connections.
Seeing The Value Fully Realized
With the help of Tableau, businesses are able to draw the value out of data that they may have once thought was useless to them. It’s important to remember, though, that this value comes from an organization’s ability to collect, interpret and apply the insights they derive with Tableau at a meaningful scale. Through improved collection, interpretation and application of data, businesses can rely much more heavily on this internal resource to drive their decision making.
Author Bio: Anne Fernandez – Anne joined Accelebrate in January 2010 to manage trainers, write content for the website, implement SEO, and manage Accelebrate’s digital marking initiatives. In addition, she helps to recruit trainers for Accelebrate’s Tableau Training Programs and works on various projects to promote the business.
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